Direct response marketing is a type of marketing method that is geared towards evoking immediate response and compel prospects to take some specific action like opting in to your email list, calling you for more information, making orders or visiting your web page.
Direct Response Marketing Features
With every response, you can know which ad and which media was responsible for generating the response. This is different with social media or brand marketing where no one will ever know what ad moved you to buy that product.
It is Measurable
The the fact that you know which ads are being responded to and the number of sales you are making from each of them, you can measure exactly how effective each ad is. You then drop or change ads that are not giving any ROI.
Compelling Headlines and Sales Copy: Direct response advertising makes use of a compelling message of substantial interest to your chosen prospects. It makes use of attention-grabbing headline with a sturdy sales copy that is salesmanship print. Mostly the ad looks like an editorial than an advertisement thus making it three times more likely to get read.
Makes Specific Offers
The ad usually makes specific value-packed offer. The aim here is not to make sales out of the ad, but to push the prospect into taking the next action.
It is Response Demanding
Usually direct resp(onse marketing has a call to action that moves the target audience to undertake a specific action. It also has a means of response and the capture of these responses.
Techniques for Direct Response Marketing
Make it Easy
All direct response marketing techniques must reduce the barriers to response. Your consumer needs to be clearly explained to what they need to do in order to react to your marketing. Offer numerous ways in which they can respond and spell them out simply and often.
Pople love to get something for free. Along with your product or service, be sure to include a freebie like a sample, free webinar, booklet or newsletter. Assign this extra product or service a money value, so that consumers can quantify what they are being offered for free. This is an extra inducement to value-oriented consumers who would otherwise be undecided about responding.
Offer Specific Statistics
You must include statistics on the success of your product. Positice results must be emphasized on and the popularity of your product stressed on. Many consumers like the sense of reassurance that this gives them that other customers have also enjoyed the product they are contemplating.
Create a sense of urgency around your product in your ad or message. Have a discount price offer and explain that it is only good for a short period. This way, you can encourage your customers to stop procrastinating and make a decision.